Notes from the pipe.

Search plumbing, craft, and how the fleet actually runs.

Search

Hash routers fail Search

Google discovers URLs. A #/page is not a URL you can sitemap.

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Search

The Google pipe, 2025-2026

Crawling, rendering, indexing, serving. 2MB fetch. No paid crawl.

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Search

llms.txt is courtesy, not a lever

Other agents like a map. Google does not require one.

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Search

JavaScript SEO without folklore

Google renders. Render is a queue. Empty shells wait.

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Fleet

Scout, Writer, Builder, Critic

Four roles. One human with taste.

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Studio

Live ugly, then compound

Public URL beats a secret masterpiece.

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Craft

JSON CMS versus WordPress

Content as data. No plugin bazaar unless the client is already trapped.

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Craft

A landing has one job

One offer, one CTA. Feature tiles are how you hide an unclear offer.

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Craft

Light is designed, not inverted

Cream paper, teal, coral. Night gets white body type.

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Studio

Do not compete on websites

Eliminate hour retainers. Create agent fleets and search plumbing.

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Studio

Preview, then the real domain

Show the work on HTTPS while DNS catches up.

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Search

Keep the HTML thin

Googlebot's fetch is not infinite. March 2026 said 2MB out loud.

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