YOWYO
Craft
A landing has one job
One offer, one CTA. Feature tiles are how you hide an unclear offer.
Surface
Decide, not explore.
Ban list
Fake metrics. Three equal cards. A shop shelf on a booking page.
One offer, one CTA. Feature tiles are how you hide an unclear offer.
Decide, not explore.
Fake metrics. Three equal cards. A shop shelf on a booking page.