A fleet. A critic. A human with taste.
Orchestration is the delivery system. Chat windows are not.

Not a chatbot widget
Agent orchestration means isolated workers with their own tools, state, and verify gates, coordinated by a human who keeps taste.
A job is split: Scout reads the live web, Writer drafts, Builder ships, Critic checks the result. The parent does not take a child's word that something shipped. It fetches the URL.
Why this is the delivery system
Web agencies sell hours. We sell a fleet that can research, write, and verify in parallel, then a human ships. The difference is not 'we use AI.' Everyone types into a chat box. The difference is an operations system that already runs the agents, the reverse proxy, and the publish path.
What still needs a human
Taste. Scope. Saying no. Agents will happily generate ten equal feature cards. The human deletes nine.